Android Switchers Drive iOS Adoption in Europe During First Quarter [iOS Blog]

Kantar Worldpanel has released new smartphone operating system market share data for the first quarter of 2015, providing a regional breakdown of Android, iOS, BlackBerry, Windows Phone and other platform adoption in the United States, Australia, United Kingdom, France, Germany, Spain, Italy, China, Japan, Argentina, Brazil and Mexico during the three-month period ending March.


Android continued to have the highest market share among mobile platforms worldwide, as expected, although the continued success of the iPhone 6 and iPhone 6 Plus helped drive iOS adoption higher in the first quarter. Kantar Worldpanel claims that 32.4% of Apple’s new customers in the five big European countries surveyed switched to iOS from Android during the first three months of the year.


The regional breakdown for each platform per country:

United States:

• Android: 58.1%
  
• iOS: 36.5%
  
• Windows Phone: 4.3%
  
• BlackBerry: 0.4%

Australia:

• Android: 52.3%
  
• iOS: 38.4%
  
• Windows Phone: 7.3%
  
• BlackBerry: 1.6%

United Kingdom:

• Android: 52.9%
  
• iOS: 38.1%
  
• Windows Phone: 8%
  
• BlackBerry: 0.7%

France:

• Android: 64.6%
  
• iOS: 19.4%
  
• Windows Phone: 14.1%
  
• BlackBerry: 1%

Germany:

• Android: 71.3%
  
• iOS: 18.3%
  
• Windows Phone: 8.7%
  
• BlackBerry: 0.8%

Spain:

• Android: 89.9%
  
• iOS: 7%
  
• Windows Phone: 2.8%
  
• BlackBerry: 0.2%

Italy:

• Android: 66.2%
  
• iOS: 17.5%
  
• Windows Phone: 14.4%
  
• BlackBerry: 1.3%

China:

• Android: 72%
  
• iOS: 26.1%
  
• Windows Phone: 1.2%
  
• BlackBerry: 0%

Japan:

• Android: 52.3%
  
• iOS: 45.1%
  
• Windows Phone: 0.4%
  
• BlackBerry: 0.7%

Argentina:

• Android: 81.6%
  
• iOS: 2.4%
  
• Windows Phone: 10.7%
  
• BlackBerry: 1.9%

Brazil:

• Android: 89.6%
  
• iOS: 3.3%
  
• Windows Phone: 6.3%
  
• BlackBerry: 0.2%

Mexico:

• Android: 85.1%
  
• iOS: 6%
  
• Windows Phone: 4.7%
  
• BlackBerry: 2.9%

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