Former Burberry CEO Angela Ahrendts has officially joined Apple and is now listed on the company's executive page alongside other major Apple execs like Jonathan Ive, Tim Cook, Eddy Cue, and Craig Federighi.
Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Since that time, Apple has operated without a retail leader.
Back in October, when Ahrendts' hiring was first announced, Apple CEO Tim Cook noted he was "thrilled" she was joining the team, emphasizing that she shared Apple's values, "focus on innovation," and the company's dedication to customer experience.
Prior to joining Apple, Ahrendts served as CEO of Burberry beginning in 2006. She is largely credited with boosting Burberry back to fame after a decline, tripling the company's revenue and working to merge Burberry's online experience with the brick and mortar experience.
With her luxury brand experience and her dedication to improving customer experience, it's possible that Ahrendts could bring some significant improvements to both the online and retail shopping experience at Apple, at a time when the company is poised to launch several new flagship products, including the iPhone 6 and the iWatch.
from MacRumors: Mac News and Rumors - All Stories
Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Since that time, Apple has operated without a retail leader.
Back in October, when Ahrendts' hiring was first announced, Apple CEO Tim Cook noted he was "thrilled" she was joining the team, emphasizing that she shared Apple's values, "focus on innovation," and the company's dedication to customer experience.
Prior to joining Apple, Ahrendts served as CEO of Burberry beginning in 2006. She is largely credited with boosting Burberry back to fame after a decline, tripling the company's revenue and working to merge Burberry's online experience with the brick and mortar experience.
With her luxury brand experience and her dedication to improving customer experience, it's possible that Ahrendts could bring some significant improvements to both the online and retail shopping experience at Apple, at a time when the company is poised to launch several new flagship products, including the iPhone 6 and the iWatch.
from MacRumors: Mac News and Rumors - All Stories
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